Business Management Essentials

Course Details

Learning Path: Management Skills

Duration: 5 Day(s).

Course Overview

Owning and running your own company can be immensely rewarding, but it's also a lot of work! this course will guide you through the fundamentals of starting and running your own business. You’ll learn the ins and outs of small business management, whether you're going to be a one-person business, have just acquired a small business with an existing team, or hope to grow big enough to hire a team of talented people who can help achieve your company goals.

This course can help you get a strong handle on the high-level management considerations small business owners need to understand and feel confident about how to manage your business profitably.

Endorsed by


Learning Objectives

  • Choose appropriate business and organizational structures that match your goals
  • Understand crucial financial terms, reports, and concepts
  • Develop a comprehensive business plan
  • Start researching and designing your strategic plan
  • Develop strong branding, marketing and sales strategies that will help your business maintain a healthy bottom line
  • Hire the right people and establish a great customer service focus and team
  • Grasp the high-level considerations of managing a company's day-to-day operations.

Target Audience
Entrepreneurs, small business owners, business managers
Classroom and Audiobook 

This course includes a free 1-year membership to Chartered Management Institute.

Course Outlines

Unit one : Establishing Your Business
What Is Your Business?
What Type of Business Entity Are You?
Understanding the Owner's Role
Unit two : Building Your Organizational Structure
How Big Will You Be?
Optimize Your Structure for Growth
Evaluate the Options
Unit three : Managing Business Operations
What Is Operations Management?
Types of Operations
Unit four : Understanding Basic Financial Terms and Reports
Unit five : Managing Budgets and the Bottom Line
4 Primary Financial Terms
Types of Budgets
The Budgeting Process
Step 1: Gather the Budget Package
Step 2: Lay the Groundwork
Step 3: Identify Goals and Deliverables
Step 4: Gather the Resources
Steps 5 and 6: Plan the Work and Do It!
Evaluating New Investment Opportunities
Unit six : Creating Your Corporate Brand
Your Business Values, Vision, and Mission
What Is Your Brand?
Create Your Brand Name
Develop a Powerful Slogan
Unit seven : Marketing Your Products and Services
Defining Marketing in the Small Business Context
Five Key Marketing Strategies for Small Businesses
The Marketing Cycle
Step 1: Market Analysis
Step 2: Analyze the Competition and Find Your Advantage
Step 3: Analyze the Distribution Channels
Step 4: Create the Marketing Plan
Step Five: Implementing Your Plan
Step 6: Reviewing and Revising Your Plan
Unit Eight: Understanding the Basics of Internet Marketing
Popular Internet Marketing Strategies
Put Social Media in the Mix
A Simple Marketing Plan for Small Budgets
Unit nine : Selling Your Products and Services
Decide Who Will Sell for You
Define Your USP
The Sales Cycle
Influencing Others
Unit Ten : Managing Your Inventory
What Is Inventory Management?
Understanding the Value Chain
Consider Your Outsourcing Options
Maintaining Quality Control
Unit eleven: Establish a Business Plan Framework
Do You Need a Business Plan?
Create Your Business Plan Framework
Unit twelve : Strategic Planning 101
Identify Your Stakeholders
The Strategic Plan Pyramid
Identify Your Desired Outcomes
Unit thirteen: Getting the Right People in Place
Six Essential Steps of Hiring
Six Vital Elements of Customer Service
Unit Fourteen : Leadership 101
Understanding Your Natural Style
Managing Performance
Unit Fifteen : Ethics 101
Are You Ready?
Sample Codes of Ethics
Your Code of Ethics

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