Small Business Owner

Course Details


Learning Path: Small Business Ownership

Duration: 5 Day(s).

Course Overview

This certification course introduces the essential components of managing a business. We’ll dig into business strategy, business planning, budget management, marketing strategy, operations, employee engagement, customer service, and business ethics. If your business is in the idea stage, you’ll build a solid foundation for your future. If you’re already running your business, you may be looking for ways to expand your capabilities and improve business performance. In all cases, this professional certification will give you the credentials and competitive advantage to succeed in your market. The course is designed to prepare learners for the KWP Certified Small Business Owner test and earn the designation, Certified Small Business, KWP-SBO. The goal is for the learner to be ready to open and manage a sustainable small business and manage the responsbilities of a business owner as described in the KWP Standard Job description.

Endorsed by


Learning Objectives

The course covers the business ownership competencies and skills across the primary categories. You will learn how to:

  • Apply best practices for creating, leading, and managing the day-to-day operations of your own business.
  • Define a viable business strategy, mission, and vision and develop a comprehensive business plan.
  • Develop strong branding that conveys your business values and identity.
  • Define organizational and operational structures that match your goals.
  • Develop marketing and sales strategies that help your business maintain a healthy bottom line.
  • Define essential financial terms and apply key financial concepts.
  • Develop standard financial reports and realistic budgets.
  • Define the skills and qualifications for the workforce you need to achieve your goals.
  • Model the process to hire the right people and minimize costly turnover.
  • Model how to establish a customer-focused team and foster a culture of customer service excellence.

Course Outlines

Unit 1: Mission, Vision, and Strategy
Describing Your Business
The Strategic Plan Pyramid
Unit 2: Establishing Your Brand
Unique Selling Proposition
Understanding Branding
Unit 3: Financial Terms and Reports
Bookkeeping and Accounting
Cash vs. Accrual Methods
Financial Statements
Linking Planning and Financial Management to Budgets
Unit 4: Managing Budgets and the Bottom Line
Budgeting, Projection, and Forecasting
Types of Budgets
Monty’s Barber Shop
Budgeting Basics
Startup and Operating Costs
Unit 5: Business Planning
What Is a Business Plan?
Benefits of Planning
Business Plan Framework
Writing an Effective Business Plan
Unit 6: Achieving Business Objectives
Putting Plans into Action
What Is Your Role?
Unit 7: Marketing Basics
Marketing in the Small Business Context
The Five Ps of Marketing
Marketing Products vs. Services
Unit 8: The Marketing Cycle
Stage 1: Market Analysis
Stage 2: Analyze the Competition
Stage 3: Analyze the Distribution Channels
Stage 4: Create the Marketing Plan
Stage 5: Implement the Plan
Stage 6: Continuous Review and Improvement
Unit 9: Marketing on a Budget
The Cost of Marketing
Marketing on a Small Budget
Unit 10: Online Marketing Basics
The Online Marketing Mix
Harnessing the Power of Social Media
Unit 11: Managing Business Operations
Operations Management Basics
Managing Your Inventory
Understanding the Value Chain
Maintaining Quality Control
Protecting Your Business
Policies and Procedures
Operations Organization Chart
Unit 12: Selling Your Products and Services
Selling and Sales Channels
The Sales Cycle
Influencing Others
Unit 13: Six Vital Elements of Customer Service
Element 1: A Customer Service Focus
Element 2: Setting Standards that Meet Customer Expectations
Element 3: Employees that Deliver Great Customer Service
Element 4: Quickly and Accurately Resolving Problems
Element 5: Measuring What Matters
Element 6: Reinforcing Customer Service Excellence
Unit 14: Building Your Organizational Structure
Unit 15: Getting the Right People in Place
Six Stages of Recruitment and Selection
Stage 1. Agree on Vacancy
Stage 2: Job Analysis
Stage 3: Attract Candidates
Stage 4: Sorting Candidates
Stage 5: Interview and Select
Stage 6: Orientation and Onboarding
Applying the Stages to Other Business Relationships
Unit 16. A Closer Look at Job Analysis
Job Descriptions and Job Specifications
Unit 17. A Closer Look at Interviewing
Interviewing Techniques
Preparing for and Conducting Interviews
Assessing Interviewee Responses
Unit 18: Delegation and Accountability
Understanding the Delegation Process
Prioritizing Your Tasks
Breaking Down the Five Levels of Delegation
What Does It Mean to Be Accountable?
The Accountability Cycle
Giving Effective Feedback
Unit 19: Team Work – Building High Performance Teams
What Is a Team?
The Five Stages of a Team
Unit 20: Making the Transition to Business Ownership
Essentials 1: Leadership
Essentials 2: Communication Dynamics
Essentials 3: Managing Conflict
Essentials 4: Problem-Solving
Essentials 5: Business Ethics

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