Marketing in a Digital World

An assessment for individuals new to the workplace who are pursuing a marketing career

Marketing strategies have evolved rapidly as online channels have taken over the discipline. The sophisticated tools and techniques available today add layers of marketing options that extend well beyond printed brochures and ads. Marketers can focus on learning buyer behaviors, generating leads, and building customer relationships and measure the effectiveness of each channel.

This assessment helps you determine your readiness to tackle the wide variety of marketing strategies open to you in the digital world, along with the marketing fundamentals. The assessment includes 56 questions covering 25 skills and knowledge objectives.

Core Topics

  • Marketing fundamentals
  • Websites and internet marketing
  • Writing for the web
  • Email marketing
  • Social media marketing

 The Knowledge Assessments are provided in partnership with Skilled Matrix, A Skilled Now Solution.