Sales Professional Job Description

KWP Standard Sales Professional Job Description

Sales Representative Role

Sales representatives provide a critical role because they actively hunt for new customers and build long-term business relationships. Sales careers can be exciting and lucrative for candidates with the right skills. Today’s sales professionals are competent, highly skilled, and trustworthy. They present business competence and a professional appearance. The most successful sales professionals identify customer needs and develop solutions that deliver benefits and value to the customer. They employ this customer-first approach to develop long term, mutually profitable business relationships.

Entry level sales can be a great way to learn business at the street level, develop professional skills, and be a launchpad for a successful business career. Sales professionals usually enjoy significant independence, and over-achievement is highly rewarded. Many of the world’s greatest businesspeople began in sales. If you are self-driven, organized, financially motivated, and have natural people skills, sales may be a great career choice.

Sales Representative Responsibilities

The Sales Representative must be passionate about calling on customers, highly organized, and thrive independently. Responsibilities include:

  • Master your company’s products’ and services’
  • Present advantages and benefits for compelling solutions to buyers and close sales
  • Work the assigned territories, prospect lists, and perform networking to fill the sales pipeline, set appointments, and make proposals
  • Reach out to prospects daily by telephone, email, CRM, networking, and in-person; many of which are cold calls
  • Maintain the customer database, communication records, and sales activity daily to manage the sales funnel and forecast sales accurately
  • Achieve assigned prospecting goals, sales targets, and monthly sales quotas
  • Develop needs analyses to uncover customer needs and propose effective customer solutions
  • Effectively handle client objections and concerns
  • Prepare sales reports and forecast future sales accurately and regularly
  • Project a professional appearance to represent the organization’s image
  • Become skillful in client presentations
  • Participate in scheduled sales meetings
  • Participate in ongoing training

Sales Representative Qualifications and Skills

  • Enthusiastic, sales-first mentality
  • Customer advocate
  • Professionally handle rejection.
  • Develop an effective presentation style and become an effective communicator
  • Learn and use sales tools and a variety of your company’s technologies effectively, including Microsoft Office and the CRM suite
  • BS/BA degree or equivalent experience preferred
  • Certified Sales Representative, KWP-SP desired

Sales Representative Attributes

  • Confident speaker
  • Exceptional interpersonal communication and writing skills
  • Strong work ethic
  • Highly organized
  • Work well independently
  • Driven and rewards-oriented
  • Adaptable and able to navigate unfamiliar situations

Key Performance Indicators (KPIs)

Specific KPIs are set by your sales manager. The KPIs listed below are commonly tracked and measured as a part of the sales representative role:

  • Build and maintain the pipeline flow to achieve sales target (including number of outreach emails, appointments, follow-ups, proposals)
  • Maintain complete and accurate customer information, communication, and sales records
  • Achieve monthly sales goal
  • Activity metrics:
  • Number of wins
  • Number of proposals/opportunities
  • Number of sales qualified leads
  • Number of marketing qualified leads
  • Monthly sales revenue to date vs target monthly sales revenue

See the complete competencies and skills chart that supports this job description.