Sales Professional Job Description
KWP Standard Sales Professional Job Description
Sales Representative Role
Sales representatives provide a critical role because they actively hunt for new customers and build long-term business relationships. Sales careers can be exciting and lucrative for candidates with the right skills. Today’s sales professionals are competent, highly skilled, and trustworthy. They present business competence and a professional appearance. The most successful sales professionals identify customer needs and develop solutions that deliver benefits and value to the customer. They employ this customer-first approach to develop long term, mutually profitable business relationships.
Entry level sales can be a great way to learn business at the street level, develop professional skills, and be a launchpad for a successful business career. Sales professionals usually enjoy significant independence, and over-achievement is highly rewarded. Many of the world’s greatest businesspeople began in sales. If you are self-driven, organized, financially motivated, and have natural people skills, sales may be a great career choice.
Sales Representative Responsibilities
The Sales Representative must be passionate about calling on customers, highly organized, and thrive independently. Responsibilities include:
- Master your company’s products’ and services’
- Present advantages and benefits for compelling solutions to buyers and close sales
- Work the assigned territories, prospect lists, and perform networking to fill the sales pipeline, set appointments, and make proposals
- Reach out to prospects daily by telephone, email, CRM, networking, and in-person; many of which are cold calls
- Maintain the customer database, communication records, and sales activity daily to manage the sales funnel and forecast sales accurately
- Achieve assigned prospecting goals, sales targets, and monthly sales quotas
- Develop needs analyses to uncover customer needs and propose effective customer solutions
- Effectively handle client objections and concerns
- Prepare sales reports and forecast future sales accurately and regularly
- Project a professional appearance to represent the organization’s image
- Become skillful in client presentations
- Participate in scheduled sales meetings
- Participate in ongoing training
Sales Representative Qualifications and Skills
- Enthusiastic, sales-first mentality
- Customer advocate
- Professionally handle rejection.
- Develop an effective presentation style and become an effective communicator
- Learn and use sales tools and a variety of your company’s technologies effectively, including Microsoft Office and the CRM suite
- BS/BA degree or equivalent experience preferred
- Certified Sales Representative, KWP-SP desired
Sales Representative Attributes
- Confident speaker
- Exceptional interpersonal communication and writing skills
- Strong work ethic
- Highly organized
- Work well independently
- Driven and rewards-oriented
- Adaptable and able to navigate unfamiliar situations
Key Performance Indicators (KPIs)
Specific KPIs are set by your sales manager. The KPIs listed below are commonly tracked and measured as a part of the sales representative role:
- Build and maintain the pipeline flow to achieve sales target (including number of outreach emails, appointments, follow-ups, proposals)
- Maintain complete and accurate customer information, communication, and sales records
- Achieve monthly sales goal
- Activity metrics:
- Number of wins
- Number of proposals/opportunities
- Number of sales qualified leads
- Number of marketing qualified leads
- Monthly sales revenue to date vs target monthly sales revenue
See the complete competencies and skills chart that supports this job description.